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e_Marketing Blog
Communicating With Your Real Estate Agent
In an article called The Future of Real Estate Communication Phoenix area real estate specialist and blogger Jay Thompson suggests that agents who want to be in the loop with the next generation of home buyers had better understand the communication media they use.
Text messaging is something that has become second nature to young people as young as 9 or 10 years old, and it has basically made email obsolete as a way for teenagers to communicate with one another. Thompson reports that in December his two teenagers sent and received about 10,000 text messages - that's about 83 messages each per day - while his 17 year old son claims to have sent maybe 10 emails in the whole month.
On the other hand Thompson himself - a technology savvy parent and real estate agent - has more than 5,000 email messages in his inbox, and most of his own text messages have been back and forth with his children. So there is clearly a "generation gap" when it comes to the use of electronic messaging.
As he says, "The point is, the way we communicate is changing. According to some researchers there will be 2.3 trillion text messages sent this year. Wikipedia says that 80% of 13 – 24 year olds use text messaging (compared to 18% of 40 – 49 year olds). That’s a whole lot of texting by a whole lot of soon to be first-time home buyers."
The other change that has already taken place over the last couple of years is the way an increasing number of people use social networking sites like Facebook and Twitter. People who would not think of using a stuffy email message to talk to each other find themselves commenting to each other back and forth through Facebook and Twitter. Not only are these becoming mature communication channels between people, but companies and entrepreneurs are finding innovative ways to interact with customers and prospects through these massively popular media.
The bottom line is that real estate agents will have to accommodate themselves to the communication media used by their clients. That means if they want to reach young people who are plugged into these non-traditional modes of communication, they themselves will have to become plugged in. What Makes A Good Blog?
Since I'm writing a series on "Creating A Successful Blog" I've been looking (not very diligently) for other opinions on what makes for a successful blog.
One thing I've discovered is that there is no magic answer to this question. First of all, every blog speaks to a different audience in a different tone of voice. So what one group likes another group will find boring or maybe even overtly aggravating.
I stumbled on an instance of this today when I followed a link from Lisa Barone's post called "Six Kickass Writing Resources for Bloggers".
First on her list was "What Makes a Good Blog?" by Merlin Mann.
Now I must admit there are several things in Merlin's list which I agree with, but I find the overall tone fairly aggravating. For instance, he says, "People start real blogs because they think about something a lot...They make and consume smart forebrain porn. So: where do this person's obsessions take them."
Frankly I don't see why "obsession" is a necessary part of blogging. Is it because in order to do real blogging we must express our personality; and expressing our personality necessarily involves creativity; and because creativity is so relatively scarce and difficult that it will not happen without an obsessive focus on something?
Or is this just the way an obsessive person looks at it?
Of course it takes all types. But there is a certain arrogance and air of superiority about talk of obsession and creativity that I can do without. SmartyPig Social Saving
Here's an interesting idea. SmartyPig.com is like an online piggy bank with a social twist.
You create an account where you set a specific savings goal. Say you want to save for a new computer. You need $1,000. You create an account and then let your friends and family know what you're saving for. They can make contributions (or not).
You can contribute to their accounts too.
SmartyPig also has partnered with "top retailers" to offer you deals and cash incentives.
It's free and you can even earn interest on your deposits.
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VoIP Providers doing their best to get your money
Jan 6, 2006
VoIP Providers doing their best to get your moneyVoIP Providers doing their best to get your money by Rick Hendershot, Linknet Business News - Jan 6, 2006
We've seen this happen before. A new technology promises cheaper and better service. But when consumers try to take advantage of it, the new "cheaper", "better" service ends up being a degraded level of the same old thing, and usually for more money when all is said and done.
Think cell phones. Think internet connections.
The problem with cheap new technologies is that they don't provide sufficient profit to be developed at a mass level. That's why telcos and cable companies dragged their feet for years before getting serious about broadband internet. Do you remember when 128k connections cost 0 a month? Why give people ten times as much capacity for much less money?
Which brings us to VoIP. There appears to be no incentive at all for the major telco and cable carriers to get into this business yet. Until they find a way to leverage their infrastructures for their own profit in the VoIP business, you can expect them to throw up obstacles. Like tollgate fees. The idea of charging companies like Vonage and Skype for use of the "free" IP network has been floated, and is not likely to go away any time soon.
Fracturing of the VoIP market
That leaves companies like Vonage, Skype, and Microsoft to compete at the consumer end of things. They are fighting over who will get the most customers. Just like the cell phone companies, they are using specialized hardware and added services to differentiate themselves from the others.
You can expect they will all be taking a page from the cell phone marketing book. Offer cut rate (or free) hardware to get customers signed up to a long term contract. But the catch is, the hardware will only work with one system. That way customers will not jump ship without thinking twice about investing more money in new hardware.
The strategy was apparent at this year's Consumer Electronics Show in Las Vegas. Each of the major players unveiled new gadgets that only work with their system: a special Wi-Fi phone for Vonage, speakerphones and USB handsets for Skype, and handsets from Uniden and Philips that only work with Windows Live Messenger.
The dilemma is that the major players in the VoIP business need to generate cash. They hope to do that by tying up lots of customers with exclusive hardware that is not compatible with their competitors. But the risk is they will alienate a lot of the same consumers they are trying to convert.
Will new handsets make Microsoft a VoIP player?
Bill Gates announced at CES in Las Vegas this week that Uniden American and Royal Philips will have new VoIP phones available for MSN Messenger users by the time the new VoIP-enabled version of Messenger is available. According to Microsoft, there are 200 million MSN Messenger users worldwide.
The new version of MSN Messenger, called Windows Live Messenger will have advanced VoIP capabilities, and an interface with the traditional phone system through an agreement with MCI.
The handsets available from Uniden and Philips will be cordless dual landline-VoIP phones making them a complete replacement for both traditional phone service and PC to PC services like Skype. The companies hope the three way combination of Microsoft and MCI along with Uniden and Philips will make the MSN Messenger service a leader in the VoIP battle for subscribers.
The new Uniden phone, due out in the spring will be a 5.8GHz unit and will cost in the $ 100 range. The Philips phone will have similar features and price, but will be targeted to non-North American markets. The combination is aimed at putting the Microsoft/MCI service on par with Skype and making it a serious alternative to providers like Vonage.
As with Skype, PC to PC calls will be free using Windows Live Messenger. Microsoft and MCI claim that PC to landline calls will cost only a few cents a minute, and much less than some other alternatives currently being developed.
Who is Microsoft targeting? Skype or Vonage?
According to Russel Shaw, writing in the ip telephony blog, the real target of the Microsoft/MCI project is not Skype, but Vonage and other "pure play VoIPs" like Packet 8, as well as the traditional telcos waiting in the wings to pounce once the market gets going.
Services like Vonage are extremely vulnerable because they rely on the infrastructure of the telcos without paying a surcharge to use it. Those costs are off-loaded to their customers who pay connection charges. But it is almost a certainty that the telcos will not sit idly by while companies like Vonage use the telcos' own capacity to take away their customers.
That means the "pure play VoIPs" are going to get squeezed between Microsoft/MCI on one hand, and the telcos on the other.
Rick Hendershot is the publisher of Linknet-News.com. Put your ad on news
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